Integrated Marketing Communications Campaign:

PRIMEWATERS SEAFOOD, Cargill

Objective: Develop a fully integrated marketing and communications recommendation leveraging paid, earned, and owned media tactics that will inspire consumers to explore the world of seafood with PrimeWaters.

Approach: As a team, we conducted primary, secondary, qualitative, and quantitative research to discover human insights to lead our strategic creative solutions to PrimeWaters business goals.