BACKGROUND:

Founded by actress Shay Mitchell in 2018, BÉIS was made to inspire meaningful exploration and self-discovery for those who share her wanderlust and to make leaving the house an easier experience, no matter how far.

PROBLEM:

Market Growth

BÉIS has built a positive reputation around their style and quality and is one of the highest rated travel brands among those who have tried BÉIS luggage. We want to further our reach to new consumers to be seen as the leader in style and quality by new consumers.

TARGET AUDIENCE:

Women ages 22 - 34, married/engaged

• Slowly emerging from the beige minimalist aesthetic

• Fills her vacations with excursions

• Tends to overpack...okay, always overpacks

• Into pottery, big plant lady

• Loves to share travel pictures/vlogs with friends and family on socials

TENSION:

Packing is a leading travel stressor.

Packing ruins my trip before it even starts because I can’t fit everything in my luggage.

MAIN IDEA:

Leave your troubles at home.